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Monday, October 19

Good morning, Ada

Here is how Fernhill Studio is doing this month.

Monthly recurring revenue

$84,210

Up 6.2% (positive)vs September

Active subscribers

3,482

Up 3.1% (positive)vs September

Churn rate

1.8%

Down 0.4 pt (positive)vs September

Avg. revenue per user

$24.18

Down 0.6% (negative)vs September

Revenue

Gross volume across all plans, this period against the one before.

$81,365

Up 6.1% (positive)vs previous 30 days
  • This period
  • Previous period

Revenue, last 30 days
DateThis periodPrevious period
Sep 20$2,608$2,268
Sep 21$2,540$2,288
Sep 22$2,331$2,438
Sep 23$2,395$2,334
Sep 24$2,516$2,140
Sep 25$2,357$2,218
Sep 26$2,240$2,329
Sep 27$2,433$2,189
Sep 28$2,554$2,123
Sep 29$2,429$2,333
Sep 30$2,478$2,440
Oct 1$2,746$2,326
Oct 2$2,784$2,384
Oct 3$2,640$2,612
Oct 4$2,736$2,597
Oct 5$2,905$2,438
Oct 6$2,766$2,512
Oct 7$2,593$2,629
Oct 8$2,711$2,467
Oct 9$2,782$2,317
Oct 10$2,591$2,444
Oct 11$2,546$2,508
Oct 12$2,772$2,347
Oct 13$2,830$2,350
Oct 14$2,705$2,581
Oct 15$2,826$2,626
Oct 16$3,079$2,514
Oct 17$3,043$2,634
Oct 18$2,921$2,835
Oct 19$3,067$2,753

Plan mix

Active subscribers by plan.

  • Starter1,32238%
  • Growth1,18434%
  • Scale69820%
  • Enterprise2788%
Enterprise grew 14% this quarter.

New subscriptions

Weekly, by acquisition channel.

13% WoW
  • Self-serve
  • Sales-led

New subscriptions per week
Week ofSelf-serveSales-led
Aug 3111218
Sep 712422
Sep 1411819
Sep 2114125
Sep 2813631
Oct 515228
Oct 1214934
Oct 1916837

Q4 goals

Targets set on Oct 1 · 73 days left.

Q4 new MRR

61% with 73 days left

Trial to paid

Up from 22% last quarter

Net revenue retention

Expansion slowed in September

2 of 3 on track

Recent orders

Payments from the last 7 days.

Recent orders, sorted by Date descending
LG-20481Kenji WatanabeQuillmarkScalePaidOct 19$1,188.00
LG-20480Priya ShahBrightpath LabsGrowthPaidOct 19$588.00
LG-20479Lukas BrennerSaltbox CoffeeStarterPendingOct 18$228.00
LG-20478Sofia LindqvistJuniper RowEnterprisePaidOct 18$4,800.00
LG-20477Mateo AlvarezOtterly FoodsGrowthFailedOct 17$588.00
LG-20476Hana KobayashiLumen GroveScalePaidOct 17$1,188.00

1–6 of 14 orders

Activity

What happened across your accounts.

  1. Sofia Lindqvist upgraded Juniper Row to Enterprise

    +$4,800 / yr12m ago

  2. Kenji Watanabe paid invoice LG-20481

    $1,188.0038m ago

  3. Priya Shah started a Growth trial

    Brightpath Labs1h ago

  4. Mateo Alvarez payment failed for LG-20477

    Card declined3h ago

  5. Omar Haddad cancelled the Starter plan

    Reason: switching tools5h ago

  6. Hana Kobayashi added 12 seats to Lumen Grove

    +$144 / moYesterday

Ledgerly

Fernhill Studio

Growth plan

Renews Nov 1, 2026

Seats used
Actions
Create invoiceCommandI
Export overview report
Invite teammate
Go to
Overview
Customers
Invoices
Reports
SettingsCommand,
Customers
Quillmark
Brightpath Labs
Saltbox Coffee
Juniper Row
Otterly Foods
Lumen Grove

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